PRIVACY POLICY

This privacy policy explains how How To Align Your Ducks (we, us) uses the personal data we collect from you when you use our website.

What data do we collect?

We collect the following data:

- Personal identification information (name, email address, and location by country if provided by your operator) if you subscribe to our email list.

- Any quiz answers you voluntarily provide by taking a quiz on our page.

- Technical and usage data (such as IP address, browser type, device information, pages visited, and interaction data) collected via cookies and similar technologies

How do we collect your data?

You directly and voluntarily provide most of the data we collect. We collect data and process data when you:

- Voluntarily subscribe to our email list.

- Purchase our products or services.

- Voluntarily take a quiz, complete a customer survey, or provide feedback on any of our message boards or via email.

- Use or view our website via your browser’s cookies.

How will we use your data?

We collect your data so that we can:

- Fulfill your purchase and contact you regarding a product or service you have purchased.

- Email you freebies or other products you have requested.

- Email you our occasional newsletter with special offers on our products and services that we think you might like, if you have consented ie subscribed to our email list.

- Target ads and other marketing on third-party platforms if you have accepted marketing cookies.

How do we store your data?

We securely store your Personal Information (identification Information, quiz answers, technical and usage data) on servers provided by HighLevel Inc. and LeadConnector LLC.

HighLevel Inc. and LeadConnector LLC have their headquarters in the United States. As such, your Personal Information is stored in the United States but they might transfer it between the United States and their affiliates and business partners in other countries.

They comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

However, you should notice that "The Federal Trade Commission has jurisdiction over HighLevel’s compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF). HighLevel may be required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements." Privacy Policy | HighLevel [cited March 18, 2026]

The European Commission considered that transfers of personal data from the EEA to companies in the U.S. certified under the DPF enjoy an adequate level of protection. As a result, personal data can be transferred freely to U.S. certified companies, without the need to put in place further safeguards or obtain an authorisation. EU-U.S. Data Privacy Framework F.A.Q. for European individuals [cited March 18, 2026]

If you sign up for a product built on Xperiencify

Xperiencify is a gamified online course platform operated by Xperiencify Inc., based in the United States. Your Personal Information will be initially processed on a secure server hosted by Amazon in Walnut, USA. Amazon Web Services (AWS) uses SCCs and additional technical and organizational measures as a lawful basis for complying with the EU GDPR guidelines.

Cloudflare is used solely for CDN purposes. Metadata about this activity is processed on behalf of our customers in our data centers in the United States and Europe. Cloudflare is compliant with EU GDPR guidelines by utilizing Standard Contractual Clauses and additional technical and organizational measures as a lawful basis.

For more information, see Xperiencify Privacy Policy and the links to AWS and Cloudflare GDPR compliance pages therein.

If you purchase our products, the payments are collected by Creem

Creem is a Merchant of Records located in Estonia. For more information on how they handle your data related to your payments, see Privacy Policy | Creem.

Marketing

We would like to send you information about our products and services that we think you might like. This is done only after your explicit consent. If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop us from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please contact us at: ilona [at] howtoalignyourducks.com

How long do we keep your data?

- Contact information (name and email) is retained until you unsubscribe from our email list or after a period of inactivity of 24 months.

- Purchase and transaction data is retained for up to 7 years to comply with legal and tax obligations.

- Data related to online course participation is retained for as long as your account is active and for a limited period thereafter.

- Analytics data collected via cookies is retained for up to 24 months.

- Or until you request removal.

What are your data protection rights?

We want to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: ilona [at] howtoalignyourducks.com

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit allaboutcookies.org.

How do we use cookies?

We use cookies in a range of ways to improve your experience on our website, including:
- To understand how you use our website
- To understand and improve the impact of our marketing campaigns

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

Essential - These cookies are integral to the use of our site. They enable basic functionality such as security, identity verification and network management. These cannot be turned off.

Functionality – We use these cookies so that we recognize you on our website and remember your previously selected preferences.

Analytics - We use these cookies to understand how you interact with our website, discover errors and

provide a better overall analytics.

Marketing – We use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies

You can accept or decline the use of cookies on our website on the cookie consent banner. You can also set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features (e.g. seeing a pop up only once) may not function as a result.

You can always change your mind and decline the cookies you accepted earlier. To do this, remove the cookies from your browser, reload any of our web page and choose "Decline all" on the cookie consent banner.

Google Analytics Privacy notice

Our website uses Google Analytics to collect information about the use of our website. Google Analytics collects information from users such as demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website. We use the information we get from Google Analytics to analyze traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website. We have enabled Google Analytics advertising features such as remarketing with Google Analytics.

Google Analytics collects only the IP address assigned to you on the date you visit our website, not your name or other identifying information. We do not combine the information collected using Google Analytics with personal data. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. Google also uses specific identifiers to help collect information about the use of our website. For more information on how Google collects and processes your data, visit  https://www.google.com/policies/privacy/partners/

You can prevent Google Analytics from using your information by opting out at this link:  https://tools.google.com/dlpage/gaoptout

Facebook Remarketing. Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet, and use that information to provide measurement services and target ads. With Facebook remarketing, you may see our ads on Facebook after you have visited our site. For this to happen, Facebook uses a Custom Audience Pixel that is activated when a visitor lands on a webpage and a unique “cookie” is placed in their browser. Facebook lookalike audience targeting allows us to show ads on Facebook to people who are similar to those who have already visited or made a purchase from our website. To opt out of Facebook’s collection and use of information for ad targeting visit:  https://www.facebook.com/help/568137493302217

Privacy policies of other websites

Our website may contain links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

We keep our privacy policy under regular review and place any updates on this web page. This privacy policy was last updated on 14 May, 2026.

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us:  ilona [at] howtoalignyourducks.com